Google & Meta Advertising
Managed advertising, added when you're ready
We manage Google and Facebook/Instagram ads once your website is ready to show us which ads bring in customers. Setup, monthly management, and the money paid for ads are separate costs.
Straightforward pricing
Know what advertising will cost
You pay a one-time setup fee, a monthly management fee, and your chosen ad budget directly to Google or Meta. The first three months are a commitment; after that, management continues month to month.
Facebook / Instagram (Meta)
$400/month
$400 one-time setup
Reach local customers through Facebook and Instagram advertising.
Discuss this optionGoogle Search
$450/month
$600 one-time setup
Reach people actively searching Google for services like yours.
Discuss this optionBoth platforms
$750/month
$850 one-time setup
Reach people searching on Google and browsing Facebook or Instagram with one coordinated plan.
Save $150 on setup and $100 every month compared with purchasing each platform separately.
Discuss this optionWhat's included
From setup to ongoing management
Getting your ads started
We plan who you want to reach, set up the agreed campaigns, prepare ads using approved words and images, and test how customer inquiries will be measured.
Google Search includes research into relevant searches and exclusions for poor matches. Facebook and Instagram include up to three initial ad versions.
Managing your ads each month
We review spending and results, adjust campaigns, check that inquiries are being counted, and send a clear results summary.
For Facebook and Instagram, management includes a monthly ad refresh with up to three versions using existing photos and text. For Google Search, we review search terms and exclude irrelevant searches.
You keep your accounts and history
Your ads run through accounts you own, and you pay Google and Meta directly. If you stop working with us, your accounts and advertising history stay with you.
Reports focused on customers, not just clicks
We report on new inquiries, promising inquiries, and customers attributed to your ads when that information can be tracked. We'll also explain what the numbers do and don't tell us.
What a starting budget could look like
Facebook / Instagram: $400 monthly management + a suggested $500 ad budget = about $900/month, plus $400 one-time setup.
Google Search: $450 monthly management + a suggested $750–$1,000 ad budget = about $1,200–$1,450/month, plus $600 one-time setup.
These are suggested starting ad budgets, not required minimums or guaranteed results. Your actual ad budget is agreed before launch.
What your advertising plan covers
What to expect
Standard management covers one business location, one main objective or service group, and up to two campaigns per platform. Pricing covers ad budgets up to $2,000 per month on each platform; larger budgets or more complex campaigns are quoted separately.
New photography, video, landing pages, custom integrations, Shopping, YouTube, and premium tracking are separate.
If your existing monthly plan already includes a photo or post we can use in an ad, we do not charge again for that same work. New ad-specific creative work outside the agreed scope is quoted separately.
Let's build a stronger online presence together.
Tell us about your business and what you need. We'll help you find the right next step.
chris@carolinalandnetwork.com